Each specialist must fill the game with meaning. To develop a game, you need at least a team of a game designer and programmer. All other pros are overkill for indie developers. But for large game studios, it is imperative to hire a full team of game development experts. To sum up, most long-lasting games combine compelling visual design, initial appeal to target audiences, revamped gameplay and a user-friendly revenue model, and leveraging social marketing channels effectively.
Moreover, you get competitive information which you can use for your own business goals and needs. We kindly ask you not to take the presented data for granted. Our task is to analyze the key trends in the gaming market and present the most likely forecast of potential leaders in the industry.
Game development has become incredibly challenging due to the rapid changes in gaming technologies such as platforms, engines, virtual and augmented reality, high-definition displays, wearable electronics, the cloud, etc. So, who will be the next leaders in the gaming industry? And better times may never come. We are proud to partner with leading companies in the gaming industry and are ready to help become the leaders of the gaming world. Please read our website carefully or contact us for more information about our services.
Create beyond the limits with Kevuru Games! What influences the cost of concept art and how do you find the offer that works best for your project? Concept art can be underestimated, and vice versa, overestimated. Some people think that concept creation is not as difficult as artists describe, while others pay higher prices to get concept work done according to proper standards and specific requirements.
In fact, prices really differ from company to company, from artist to artist, but there are significant factors affecting the final cost of concept art. What determines the concept art pricing and how to estimate the project budget is described in this article. Keep reading to find answers to all your questions. Components of Concept Art Pricing Concept art is an important stage — be it in a game, animation, cartoon, or any other video production project.
You need concepts, that is, detailed visualizations of ideas for further steps in design. They are used by designers, modelers, animators to get started and make them workable in every single project. Everything you see in video games or cartoons is initially created by a concept artist. These are characters, their weapons and vehicles, clothes they wear, buildings where they run in, and other elements that make up the big picture of the scenery you are looking at.
This work concerns the general style, and stylization of all visual elements, materials, and so on. This is a blacksmith, a 2D character that our team worked on from scratch for one of the projects.
It took about 40 hours to create an overall design for this character with details that fully reveal this personality. You can find more works in our portfolio. There are specific factors that affect concept art prices: Project complexity.
Almost no project in concept art can be considered simple because it is quite difficult to create original ideas for future design. This process takes a lot of effort and creativity to come up with something really valuable before settling on the final design. Some projects come with stringent requirements, specifications, and other demands that may complicate the task of creating concepts. Complex projects take more amount of time, imagination, and skill to complete.
For example, creating concepts for 3D models is more difficult than 2D concepts as all of them must be depicted with all elements displayed from all sides. The prices will correspond to each degree of difficulty. The detail level. This is a crucial point when it comes to the time to charge the price of a final product.
The logical conclusion that suggests itself — the more details are included, the higher the prices will be. It may happen that modelers or designers need a lot of additional details such as clothing, textures, materials, tones, props and other assets.
It is better to create them during the concept phase, which can greatly facilitate their work later in production. In addition, poses also refer to additional detail that concept artists can develop for animation. It will be a detailed concept creation process that will cost you accordingly.
Scope of work. It is worth noting that concept requirements differ from industry to industry. More work is often done on in-game concepts because the game offers a character, location or weapon view beyond screen time. In films, cartoons or any other animated video, the result of painstaking work by an artist can take no more than a dozen frames. Time frames. Usually, it takes hours to create a detailed concept but again, depending on many conditions — complexity, level of detail, etc.
In theory, all this can be done by one specialist within a reasonable timeframe. You can expect the final product sooner, but be prepared to pay more for urgency. Time is money. During certain phases of work, concept artists need to be quick without being distracted by detail. They need to effectively communicate ideas and moods in as short a time as possible.
Since this requires a tremendous amount of knowledge and skills, you can hire the most experienced artists at higher prices than those charged by juniors. So we are approaching the team and its composition. Team and its skill level. There is a widespread belief that artists are endowed with almost divine power, they just need to wave a stylus and then magically create valuable concepts out of nothing, but this is deceiving. Of course, artists must be talented, but at the same time experienced.
Although there are geniuses in our world, artists have to work hard to get the most out of CAD experience. As with many industries, art and design experts are also keeping up with the tendency to improve their skills. So, your goal is to find a skilled expert who suits your requirements. Senior specialists with their higher rates are not always involved in projects, except for AAA. But most projects have an art director who still leads the team based on a single artistic vision. Junior and mid-level professionals also handle most tasks with complete dedication and professional experience.
How to Calculate the Cost of Concept Art? When you need a wide range of concepts, you hire more specialists. The more requirements for the concept, the more money you will pay for the final illustration.
Someone works as a freelance and sets rates they find fair. American or Canadian artists set higher rates than in Europe, especially in Eastern Europe.
If you look at the table below, you can see the average hourly rates around the world. And knowing these numbers, you can quickly estimate the cost of a project by multiplying the rate by the number of hours required to implement the concept. This is due to many external factors — economic paradigm, living standards, etc. And this does not mean that concept artists in Ukraine are less qualified than in the UK. For example, Epic Games relied on our team of concept artists to work out new engaging players for the world-famous game — Fortnite.
Read more information about this case study in our blog — Character Concepts that Rocked Fortnite Players. Among all possible selection criteria, pay attention to the reputation of the art studio or artist you are hiring. Focus on the complexity of the work, the quality, and the time frame you set, and find out if a potential candidate will be able to meet all the requirements.
Study the portfolio in detail — whether the style matches the setting of your game. Keep in mind that concept art is a fairly broad branch of CG. Within the gaming industry alone, there are many areas where concept artists are needed, from icons in free-to-play games to characters in big-budget third-person action games.
You just need to find a reliable partner in this endeavor. Kevuru Games are at your service to realize projects you plan. The topic of monopolization, which has never lost its relevance, has sparkled with new colors in the light of the freshest confrontation between Epic Games and Apple. What Is the Matter? On August 14, , video game company Epic Games filed a lawsuit against Apple technology corporation.
What Is the Reason for Banning Fortnite? Disagreeing with this state of affairs, Epic Games released a Fortnite update on August 13, which provides for the alternative method of in-game purchases.
Apple reacted quickly: Fortnite was completely removed from App Store. The already installed game will continue to function, but will no longer be able to update. And now it is not possible to download the game for new players.
We will make every effort to work with Epic to resolve these violations so they can return Fortnite to the App Store. However, unlike Apple, Android users can install the game from other sources. However, we welcome the opportunity to continue our discussions with Epic and bring Fortnite back to Google Play. Tech giants like Amazon and Apple are often accused of damaging competition, tax evasion, undermining democracy and breaching privacy.
Companies cooperating with monopolies are faced with the problem of a complete lack of alternatives: they become dependent on the conditions of the monopolists and are forced to pay all imposed commissions in order to stay afloat and promote their business. As a company directly involved in the video games industry, Kevuru Games is opposed to monopolization of any kind.
Instead of a fruitful partnership, this form of cooperation turns into outright extortion, damaging small and medium-sized businesses. And the tougher the conditions, the more colossal the damage. Consequently, there is a chance that there will be even more companies dissatisfied with monopolization.
And they will look for alternative ways of business development. Increased taxation, the introduction of new regulations and antitrust investigations are the first steps in establishing the global economic balance. And we fully support these initiatives. From their point of view, Apple is abusing its power over iPhone users and restricting them in everything from the inability to install applications and games from third-party sources to the limitation of the only possible payment system.
The overly restrictive App Store moderation rules have also always been the subject of bitter controversy and discussion. Epic Games created a special page where it explained to the players the essence of what was happening in detail. The hashtag FreeFortnite is extremely popular on Twitter right now. As for the prospects, it definitely succeeded to draw attention to the issue of monopolization.
By demanding a commission from Spotify, Apple is thus forcing the service to raise prices and lose its competitive advantage. Then the prices will be higher than Apple Music has, which Spotify competes with. Other companies such as Rakuten, Match Group, and Tile have also complained about similar recurring trends at Apple: Apple is entering the technology, apps, music and e-book market without paying any commissions and thus outperforming competitors in terms of price.
In this way, Apple fights competition by preventing possible alternatives from entering the iOS application distribution market. The company, among other things, prohibits installing app stores and programs themselves directly from third-party sites, preinstalls App Store and does not allow it to be removed.
The US Congress has already spoken out about the monopoly state of Apple and specifically about the too high commission in App Store. The European Union also did not stand aside: back in June, an antitrust investigation was opened regarding App Store and Apple Pay commission practices.
What Will Happen to Apple? However, not everyone believes that this will radically affect the future strategy of the corporation. The example of Google, which was also fined for violating EU antitrust laws, showed that large players view fines only as business costs.
However, there are some nuances here. Apple is going through a difficult period: in the light of iPhone sales decline, the company will have to be more careful with statements and decisions.
Therefore, it is likely that it will still make some concessions. For example, allowing third-party browsers and email apps, and easing HomePod restrictions for third-party music apps, including Spotify. But while these are only suggestions, there have been no official statements from Apple. They face a choice: pay a commission or ditch a billion-user base. According to Epic Games, no developer has the ability to single-handedly overcome network effects and cope with the cost of re-attracting users to another platform.
The company believes that iOS users cannot be lured somewhere else so that it remains profitable. IOS users are unlikely to be able to abandon their platform for a number of reasons: The need to retrain: users are accustomed to design, control system, functions and are not eager to switch to other platforms.
Losing personal data and financial investments in iOS applications: everything will have to be transferred manually, and paid content will have to be bought again. Moving away from profitable iOS family services: the platform encourages family or mass use of the system by offering useful group communication, file sharing packages and features for iOS. The loss of ability to use the kit: often users buy Apple devices in addition to other Apple devices due to the advantages of their work in combination.
The loss of opportunity to participate in programs: for example, Apple allows you to get a new iPhone every year in exchange for recurring payments. The loss of ecosystem benefits: there are many benefits that make Apple virtually invulnerable in a competitive environment, so other companies will have to negotiate with everyone involved to duplicate the benefits of the iOS ecosystem.
Thus, in the near future, an iOS alternative similar in capabilities and characteristics is hardly foreseen. But What About Fortnite? Despite temporary problems, Fortnite remains available for download and does not lose its audience. We hope that this situation will soon be resolved and that all loyal fans of the game will be able to enjoy it without any restrictions. Now the developer will not be able to download updates and new games to the store. The Fortnite page disappeared even earlier.
Epic refused. We hope to be able to work together in the future, but unfortunately this is not possible today. The reaction of the head of Epic Games, Tim Sweeney, followed almost immediately. Apple suggests we spammed the App Store review process. Epic submitted three Fortnite builds: two bug-fix updates, and the Season 4 update with this note. Epic Games again appealed to the court, considering the actions against it unfair and likely to harm other participants in the industry.
Microsoft has filed a statement in support of Epic, urging not to deny the company access to development tools while the lawsuit against Apple is ongoing. According to Microsoft, Unreal Engine, developed and maintained by Epic, is a critical technology for the industry, and losing access to it on iOS and macOS would deprive Microsoft and other game creators of a critical component. This can be a disaster for developers if an Unreal-based game is under development. In such a situation, one will have to choose between restarting development, dropping support for Apple devices, or canceling the project.
Issues may also appear in existing games as iOS and Mac users will not be able to receive new features, bug fixes, and security updates. In addition, there will be a market split as users of Apple devices will not be able to play online with users of other platforms.
It quickly broke into the gaming world in and without more ado began to gain jaw-dropping momentum. Available in three game mode versions that share a common gameplay and game engine — Fortnite: Save the World, Fortnite: Battle Royale and Fortnite: Creative — the game became especially popular thanks to the Battle Royale version, which attracted more than million players worldwide and received several prestigious awards.
Battle Royale invites players to take part in a massive battle on a vast map — alone or in groups of two to four people, exterminating or avoiding the characters of other players until there is only one winner on the map. The player can choose a different appearance of the character — a skin purchased for in-game currency. Skins are a separate culture that constantly stirs up the interest of players: they want their character to look good, and if a partner or rival entered the game in a newfangled or menacingly mesmerizing skin, then they certainly need to look no worse!
The need to hold attention and engage players has led to the need to ensure a steady stream of new skins. Epic Games decided to team up with Kevuru Games to create new exclusive concepts for them. Therefore, on the part of the players, there is no prejudice or annoyance towards skins, as happens with all sorts of game features that require a donation in order to unlock them.
Players are very fond of skins and carefully collect in-game currency to buy what they like. Therefore, Epic Games chose the correct optimization path for working with them, creating a unified knowledge base with all the standards and reference information for producing new skins. This allowed them to unify the basic requirements for skins and get rid of fragmentation of interpretations. To ensure the correct work, our partner gave us access to the knowledge base. With its help, our concept artists were able to create concepts that had strict guidelines for style, colors and parameters specified by Epic Games.
In creating some of the concepts, our team was given complete freedom of imagination, which we actively used to demonstrate our creative potential and deep expertise. Our Services At Walla Walla Studio we provide numerous services for the video game industry, including game art and game development. Storyboarding for an animated video 2d. Level art for a PC game 3d Level Art. We are driven by the three Cs:. Communication At Walla Walla Studio, we believe communication with clients and teammates is a crucial component of success.
Competition In the digital media and gaming industry like no others, competition may take different forms, and we are prepared to take on any one of them. Challenge As industry veterans, we understand it is very important to expand and grow.
Meet Us At March 21st — March 25th. Meet us. March 21st — March 25th. Meet us March 21st — March 25th. Upload file. They create high-quality sketches based on client descriptions and briefs for all essential game elements, setting the basis for further production.
We select the most experienced designer as the team leader for working with 2D or 3D characters. Together with the art director, they form a complete vision of art assets. At Kevuru Games we collect talents with the needed skill sets to deliver the project at the top professional level. After the entire design process, the created art assets are delivered to our technical artists.
This specialist is engaged in optimizing this illustration, namely digital files, so that they work effectively under any possible technical conditions. Our team is a win-win combination of powerful game art experience, an exquisite sense of art and impeccably coordinated work in all departments.
See for yourself! Working with major brands like EA, Epic Games, and FoxNext, we have gained tremendous experience in creating well-known games and ensuring a perfect delivery pipeline. Transparent project management and well-organized processes help meet agreed deadlines in accordance with all requirements for style and quality. A wealth of experience has allowed us to assemble teams of highly specialized experts for each direction in art, which can perform work for our clients as close as possible to their idea and needs.
It was a pleasure working with Kevuru Games. They're very professional and understand the slot business very well. On top of that they had good suggestions regarding the animations and art style which we incorporated into our games. I will definitely work with them in the future. Our main aspiration is to create exceptional products that stand out and provide maximum satisfaction to our customers.
We stand shoulder to shoulder with our clients working on the most striking projects. Our customers are among the top 10 global publishers of digital entertainment. AAA games usually apply high poly models, which serve as the main challenge for game developers. They need to create a product that will function smoothly while preserving art quality. Such games usually have strict technological requirements, which make them inaccessible to a broad audience of users.
After a 3D model is created, our specialists start unwrapping an object to add textures onto the model and make it more detailed. The object is uncovered and prepared for further texturing and detailing when 2D raster images will be placed onto the model. At this stage, the surface of a model is given a particular shape and color to make it look more realistic.
After a set of textures are created, they are drawn and attached to the model. It creates a ready-made visual image of a model or a character. Rigging is the process of preparing a character for further animation.
Joints and bones are drawn after which Kevuru Games animators get down to work to make the character alive. This process requires certain expertise from a specialist to make an object realistic, evoke emotions and convey a particular trait through mimics and gestures.
Hiring a reliable AAA artist is not always easy as might appear at first sight. It is vital to check their expertise to declare yourself satisfied with the final results. Alternatively, you can address different services like outsourcing or recruitment agencies. But if you decide to hire an AAA artist without assistance, pay attention to professional competence.
Determine the niche expertise before shortlisting AAA artists. If you need AAA-quality characters, you should look for a character designer and so on. For each area, there is special software they must be experienced in. The primary way of dealing with AAA projects remains game art outsourcing that has many benefits. Firstly, you get access to valuable talents with vast experience in AAA art. It is cheaper for them because of the difference in rates. Moreover, it may be time-consuming for you to select candidates interviewing and screening them and then training them in an office.
Luckily, there are many reliable outsourcing studios that offer a wide range of art services needed for AAA projects.
You just have to sign up an agreement and wait for ordered artworks while you can focus on more strategic priorities, for example, business development or increase in sales. To say that the whole process of developing AAA games is time-consuming, complex, and painful, this is to say nothing.
So many aspects are included in it — top-level concept creation, prototyping, design, programming, graphics and audio, testing, and post-production steps. At first glance, this may seem like a typical game development process.
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