How was the hunger games marketed

Although this universe is a fictional one, it offers students a chance to discuss pressing issues in another context. Panem has numerous problems aside from its rigid regime. Huge wealth disparities exist between the districts and some districts live in a state of unrest. Professor Woods hopes discussing real world problems in a fictional context will help students better understand political theory.

Examining popular culture in this way will help open up discussion about issues near and dear to students from all walks of life. Not wanting to lose the momentum they gained from the casting news, Lionsgate sponsored a giveaway to give two lucky fans a chance to visit the Catching Fire set during filming.

All that fans had to do was submit a video of them asking the cast and crew a question about the Hunger Games franchise. This contest not only gave two fans a trip of a lifetime, but it also generated hundreds of fan videos at no cost to Lionsgate. If you thought that movie posters were only 2D objects that hang in movie theaters and on bedroom walls, then your world is about to be changed forever.

By taking advantage of the latest web technologies and the renewed interest in moving gifs, Lionsgate created and released one of the first moving movie posters. Fans were encouraged to share the image across their social networks with the accompanying hashtag TheSpark. Out of the hopefully first 12 million fans who share the logo, Lionsgate will pick twelve winners who will be featured in the credits of Catching Fire. In early January exclusive photos and the first look at Catching Fire were featured in a print issue of Entertainment Weekly and on their website.

The photos quickly spread around the internet as fans discussed which scenes were being teased, how the actors looked as the characters, and the intricacies of costumes. This picture received an unreal amount of engagement. At the time of this writing the picture on Facebook had , likes, 2, comments, and 14, Just a simple picture of the main characters and an allusion to a main plot point in the movie generated tons of excitement.

These are the portraits I mentioned earlier. After seeing the progression from casting news to production stills, you can understand why fans of the Hunger Game s franchise were so excited about their release. The portraits were released over the course of a week, with two to three portraits released per day.

It started by the Capitol Couture Instagram account posting pictures of empty chairs with a clue attached. Fans would then be able to guess who would show up in the next picture. Sign up for our Ambassador newsletter and get notified when we publish new eBooks, case studies, blog posts and more. It's like a crash course in referral marketing - and it's free. Plus, we promise not to spam you. Jeff Epstein Sep 7, Social Media Customer Loyalty. Jeff Epstein Jan 16, Infographic Position Yourself As An Expert Using Social Media "Experts," those perceived to be well-versed and respected in their fields, can expect more doors to open to them.